steve Coccimiglio
consulting
Services

My work drives positively brilliant results, every time.

I am an extension of your team.

Let's explore the perfect service for your brand

contact me

Websites
& e-commerce.

Overview
creating bespoke digital experiences that not only reflect the brand but also perform to deliver results.
Details
A website should be an extension of brand experience, replicating the feeling and journey a customer would encounter offline.
A website needs to do more than function seamlessly.
It's about bespoke digital experiences that not only reflect the brand but also perform to deliver results.
With my teams we collaborate, taking insight from data to build a solution with SEO best practice and optimum user experience (UX) and user interface (UI) at the core. Luxury is more than the look and feel of a website; luxury is achieved within the experience.

Social Media

Overview
Crafting performance-first strategies for brands, by positioning your brand the right way on social media.
Details
Specialized in Facebook, Instagram, Twitter and Linkedin social media advertising.
Providing ad creation, intelligent targeting segmentation, campaign monitoring and optimisation, conversion tracking and campaign reporting. At the heart of successful paid advertising is a key strategy in place as well as A/B testing. We will always A/B test a number of variables for a campaign, bespoke to your business goal for the campaign, and to deliver marketing insights and learnings. This can be testing different regions, assets, copy or landing pages. We will tailor this to you. We will always highlight future learnings for paid social advertising so that you know, for the next campaign, you’re strategy has a grounding in past successes.

Influencer Marketing

Overview
Working with premium talent to achieve marketing goals, whilst protecting your brand equity & position.
Details
Tailoring influencer marketing to the client’s objective and budget. We fully understand that success lies in matching the right influencers and outreaching in the most appropriate way for your brand. Authenticity is at the heart of our approach and the success we see for our clients.
Strategy, Influencer Identification. Content Creation, Analysis & Reporting

Paid Performance Marketing

Overview
All forms of brand marketing and campaign management. Paid Search, Paid Social, and Digital & Programmatic Buying, getting you the absolute most from your advertising investment.
Details
PPC
With my team we use our expertise in luxury to deliver industry-leading results for our clients.
Google Shopping
We take the same audience-centric approach to Google Shopping, as we do to search campaigns, whilst building granular product groups from your feed to maximize efficiency.
Paid Social
I understand the need to connect with your audience across multiple touchpoints and have a team who specialise in running campaigns across: Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, and, Tik Tok. We use a similar audience-centric approach to your social campaigns, to meet your brand awareness and return on investment goals.
Programmatic & Digital Media Buying
Programmatic campaigns across an array of formats from Display to DOOH.  This allows to achieve the same scale you would from more traditional mediums, but with all of the benefits of both targeting & measurement, which in turn  minimises advertising wastage whilst giving you better insight into your customers.
Reporting
optimising your campaigns, and spotting expansion opportunities.



SEO

Overview
Using data-driven insights and inherent understanding of the luxury market, me and my SEO team creates bespoke strategies dependent on your business objectives.
Details
Specialist in SEO for luxury & premium brands. Having an intrinsic understanding of the affluent consumer search behaviour, and of how to improve SEO (search engine optimisation) performance without impacting the brand aesthetics or ethos.
Keyword Research
On-Page Optimisation
Technical Auditing
Content Optimisation
Off-Site SEO
Local SEO
Reporting
Data-driven SEO


Creative

Overview
Transforming luxury brands, elevating online experience for audiences across each & every touchpoint.
Details
Animation & Motion Graphics
Bringing content to life through motion graphics and animation is something that I love.
Photography
I work with a number of different photographers, each with their own style, to achieve images that fit the brand. Photography doesn’t have to be expensive. We will work with you to find the best cost solution; from location to props.
Ecommerce Photography
We design and build websites which means we’re no stranger to creating beautiful videos for the homepage and beyond. We can run this video production process end to end: typically this would be “Hero” content which creates a mood and tells the story of your brand.
Storytelling
I’ve got the expertise to understand what is going to have an impact on your consumer and how we can ensure your brand’s story is relevant and resonates. From craftsmanship to new collections, to how-to’s and exclusive content, we understand what excites the aspirational consumer of today.
Content Strategy
A brand’s content strategy is the bones of successful marketing. We will work with you to create a content framework that will support your overall content and brand strategy. It’s with this framework that you can be confident, your subsequent content will resonate with your consumer.
Creative Production
From paid social media, programmatic digital media buying, to paid search, we can ensure your content, written or visual sees the reach it deserves. See more about our Paid Media services.




Brand positioning

Overview
Is it possible to influence how people feel about your brand? Yes, actually. With brand positioning.
Details
Image, quality, “made in” – these are all essential ingredients for starting or re-building a brand. Today’s dynamic and demanding marketplace require more than that: a compelling vision, multi-dimensional and adaptable strategies, a brand ambassador and more. These tools – and knowing how to use them – are crucial steps if you want to go beyond “outstanding” to truly “stand out”.
Competitor research
Audits & analysis
Brand positioning evaluation
Brand manifesto building
Brand guide creation
Visual & verbal identity
Brand hierarchy
Brand strategy





Commercial and distribution strategy

Overview
Whatever your business model – wholesale or retail, joint venture or agency – not only we have the caliber to introduce the best partners.
Details
Also prepare business plans, negotiate the best commercial and financial conditions, and provide legal advice for the conclusion of contracts
Online Retail Strategy
Best practices, vertical cross-sector know-how and transversal skills allow us to support brands to open and/or optimize their digital sales channels: a complete offer that includes identifying the ideal online store format, defining the sales plan in line with the marketing plan and buying activities consistent with defined sales strategies.
Brand Identity & Communication Campaign
Develop communication campaigns are the result of combining strategy, creativity and marketing. A solid, circular approach, where the achievement of set goals drives the development of creative concepts. In this process, the cooperation between internal teams allows campaigns to be properly enhanced, so that they’re aligned with the sales rational and oriented towards sales performance.


Direct to Consumer model online

Overview
Approaching luxury by creating a straight-to-consumer label from the get-go. This is the future of next-generation luxury brands.
Details
The digital-age customer no longer wants to shop in a world built upon 50-year-old business models. Straight-to-consumer is the antidote to the malaise of the current system: collections are delivered to stores in the wrong season; the fashion calendars are misaligned… A straight-to-consumer model offers many advantages, from having greater control over markdowns and carrying a larger stock than any multi-brand store can ever dream of, to marketing directly to the final consumer, controlling the message that you convey, and, ultimately, creating a truly personal experience.

My work drives positively brilliant results, every time.

My expertise has been focused on these industry categories.
All of these verticals share the same audience: the luxury lifestyle consumer.
LUXURY GOODS & SERVICES
HOSPITALITY & REAL ESTATE
JEWELRY & WATCHES
FOOD & BEVERAGE
DENTAL CLINICS & PLASTIC SURGERY
LAW FIRM
SPIRITS & WINE
AVIATION & TRANSPORTATION
INNOVATION & TECHNOLOGY
contacts

MEDIA SERVICES


STRATEGIC GLOBAL MARKETING
PR & COMMUNICATIONS MEDIA MANAGEMENT STRATEGIC PARTNERSHIPS & CELEBRITY ENDORSEMENT
PRINTED AND ONLINE PUBLISHING
ONLINE MARKETING – SEO, PPC CAMPAIGNS
TV BROADCAST AND MUSIC LICENSING

CREATIVE SERVICES


CREATIVE DIGITAL SOLUTIONS
3D ANIMATION, CAD AND ARCHITECTURAL DESIGN
FILMING, EDITING & PHOTOGRAPHY
BRANDING & RETAIL DESIGN
WEB DEVELOPMENT & DESIGN
WEB BASED AND MOBILE APPS
MUSIC PUBLISHING (TV & ONLINE SYNCHRONISATION)

EVENTS MANAGEMENT


LUXURY EVENTS MANAGEMENT AND PRODUCTION
ARTIST & CELEBRITIES MANAGEMENT AND BOOKING
EXPERIENTIAL EVENTS
GLOBAL HAPPENINGS INVITATIONS
VIP SERVICES
FINDING UNIQUE INTERNATIONAL LOCATIONS

LUXURY GOODS, ART AND DESIGN


INTERNATIONAL DISTRIBUTION SERVICES
RETAIL PLACEMENT IN LEADING RETAILERS IN UK, USA, EUROPE AND MIDDLE EAST
IMPORT/EXPORT OF FINE JEWELLERY AND WATCHES
SOURCING OF LIMITED EDITION ITEMS
INTERIOR DESIGN
INVESTING IN ART, DIAMONDS & COLOURED GEMSTONES

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